Services

Web / Mobile Design & Development

Focused on usability, creating mobile ready web site solutions with either Wordpress or Drupal administration tools.

Instructional Design

Work instructions that captures an entire work process and results in making even the most complicated process possible.

Branding / Graphic Design

Unique identity solutions that create a cohesive design for logos, business cards, and other branding materials.

Portfolio

Here is just a sample of the projects that I am able to share publicly. I have completed many more interesting projects that I cannot share due to being a behind-the-scenes system or a strategic future technology demonstration.

Graphic Design

Udi's Goodies Identity


Udi’s Goodies Delicatessen in Bussum was in need of a new look for the business identity. A cohesive design was needed that displayed the high level of quality products sold by the store. I began with a design exploration around different font ideas until we decided on one that best created the mood desired. I then explored various color applications and layout options to best display the modern yet classic look desired. The final result was a very happy client and an excellent new look that better expressed the store design style.

Interaction Design

Whirlpool Corporation

  • Whirlpool Smart 2013 App

As an Interaction Designer at Whirlpool Corporation, I was able to work on a range of projects from novel appliance interaction concepts to mobile app design. With each of the various projects, I followed a user centered design approach focused on discovering and designing a multi-sensorial experience that would enrich the user experience at every touchpoint with an appliance.

Graphic & Web Design

Wedding Night Club Theme

  • Wedding theme graphic design

This Night Club wedding theme was custom created with the unique style desired by the bride and groom. I designed a wedding theme package that included invitations, drink coasters, food & drink menus, programs, and a DJ booth poster.

An event web site was designed and built using WordPress to allow the couple to make updates as the day approached. Some unique customizations for their site included: online RSVP for tracking responses, Dutch and English language support, online honeymoon quiz, and after the event photo sharing.

Interaction Design

Small Steps Mobile Application

  • SmallSteps mobile app design

The goal of this project was to design a system that could be used to convince and motivate more people to allow/encourage their children to walk to school. With a team of four other MSI students, we explored the issues and concerns with children walking to school. Through rapid contextual inquiry and detailed personas, we designed the Walking School Bus Application which included a working prototype created using Apple Dashcode.

User Experience Research

Pitney Bowes Assessment

  • Pitney Bowes Community Assessment

I worked with three other students on a project with Pitney Bowes that involved analyzing the usability and user experience of a new online shipping community site. We completed deliverables such as: Personas & Scenarios, Interaction Flow Map, Comparative Evaluation, Heuristic Evaluation, Website Usage Survey, and Usability Testing. During the process of our assessment, the client was able to make important changes and updates to their website that helped to improve the overall experience and usability.

Done business with...

Some of the larger companies I have had as either an employer or client.
Whirlpool Corporation
Railpro
Oxygen
NBC Universal
Pitney Bowes
SPX Corporation

Skills

A breakdown of my key skills.

Interaction Design

Research / Usability

HTML5 / CSS Development

Javascript / PHP / Flash

About

Today I'm working as a freelancer on website design/development, corporate identities, and instructional design.
  • 2013

    Freelance Designer

    Moved to the Netherlands and began working freelance projects for local companies and contacts in the United States.

  • 2011

    Strategic Interaction Designer, Whirlpool Corporation

    Defined multi-sensorial concept interactions for home appliances and coordinated the creation of high & low fidelity prototypes.

  • 2009

    Master of Science in Information, Human-Computer Interaction, University of Michigan

  • 2009

    Online Production Intern, Oxygen Media, NBC Universal

    Assisted in the design, implementation, and training of a Drupal content management system. Researched and developed a programming guide for Search Engine Optimization specific to the goals of oxygen.com.

  • 2005

    User Interface Designer / Developer / Project Manager, VoyageurWeb

    Designed and developed innovative user experiences for web sites ranging from Drupal e-commerce implementations to custom-built database solutions. Maintained a collection of reusable tools to help increase product development speed and enhance the products offered.

  • 2005

    Bachelor of Science in Technical Communications, Minnesota State University