About me.
Hi, I'm Laura Rademaker.
UX-
Originally from the USA and now located in the Netherlands.
Years of Experience
Years in E-Commerce
My core expertise.
User Centric
I lead with a holistic, data-driven approach to solve user problems while achieving business goals.
Design Thinking & Agile
I drive a lean, iterative mindset within teams to deliver ongoing value and meet customer needs effectively.
Creative Collaboration
I unite diverse teams to collaborate on exciting projects, ensuring inclusivity and value for everyone.
Featured publications.
Google’s HEART Framework: A Holistic Approach to Customer Research (G-Star)
written by Contentsquare
Experience.
Coach and Expert UX/UI Open-ICT
Guiding students in agile, multidisciplinary teams to deliver products for Dutch businesses. Using my expertise to enhance teamwork and technical skills.
Global UX & PO Manager E-Commerce (Head of Product)
Oversaw a team of customer-centric Product Owners & UX Designers, optimizing e-commerce (web & app). Defined shared product vision and roadmap, delivering solutions that drive business value.
Senior Product Designer
Led product discovery and design in cross-functional scrum team, shaping vision and roadmap with Product Owner. Improved UX processes with Design System and structured research, focusing roadmap across teams.
UX Designer
Established DesignOps standards for UX team, ensuring consistent, validated web and app solutions. Implemented customer-centric redesign for 17 brand website platform.
Strategic Interaction Designer
Defined interactions for digital touch points on home appliances, following a user-centered approach from initial story board concept to final high fidelity prototype user testing.
Digital & New Media Intern
Researched SEO for oxygen.com goals, creating user guide. Produced Drupal site management wiki and conducted training.
Project Manager / Interaction Designer
Managed web projects from startups to large custom solutions. Collaborated with clients to assess needs and deliver solutions. Led quality assurance, database planning, web standards research, and UI design.
Education.
Master of Science in Information, Human Computer Interaction
Relevant courses: Analysis and Design of Online Communities, Evaluation of Systems & Services, Human Interaction in Information Retrieval, Interface and Interaction Design.
Bachelor of Science, English Technical Communications
Activities and societies: Graduated Magna Cum Laude in English, minors in Art and Marketing. Presented at the 2004 Undergraduate Research Conference. Awarded McNair Scholar 2004.
Featured projects
