Hi, I'm Laura Rademaker.

I'm a product person focused on solving problems, uncovering opportunities, & driving change towards a shared vision.

Leveraging a career background as a Product Designer, I now manage a team of Product Owners and UX designers responsible for enhancing the G-Star e-commerce experience.

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Where have I worked?

Recent Employers

De Bijenkorf
What do I offer?

Core Expertise

Customer Centric

I follow a holistic approach to understanding customer experience through a data driven research approach. See example research project

Design Thinking & Agile

Through an iterative, and lean approach, I drive a research based approach to solving customer needs and delivering business value. See example project.


I believe in forming strong cross disciplinary collaboration in order to drive change at scale. Together we achieve the most! See Design Sprint example.

Curiosity may have killed the cat - but it strengthens the team!

I believe in leading with curiosity and empathy. Fostering an environment where teams work together towards continuous discovery habits that drive customer & business impact.

Years of Experience

Years in E-Commerce

Direct Reports

What have I shared?

Featured Publications

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Google’s HEART framework at G-Star

written by Contentsquare

Together with the CRO manager of G-Star, we shared our story of how we approach customer research through a holistic method of understanding the customer journey.

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6 tips for a productive remote design sprint

article on Medium

I write about how to leverage the advantages of a fully digital design sprint and create an effective team.

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4 Steps in our Design System Journey

article on Medium

In this article from 2020, I write about how we transitioned from working on separate style guides to a unified Design System creating alignment between design and development.  

What have I done?

Featured Projects & Initiatives

Emotional Lister

Emotional Lister Design Sprint

Design Sprint looking to solve the problem of enhancing the online shopping experience.

What do others say?


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Elise Cuthbertson,
Head of CX EMEA at Contentsquare
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I could always count on her to bring fresh ideas and enthusiasm into anything from packaging design to new user interface concepts for connected appliances. Laura has a promising career ahead of her, and I'm sure she'll be very successful on any team.

Brandon Satanek,
Senior Manager, User Experience Design at Whirlpool