Together with the CRO manager of G-Star, we shared our story of how we approach customer research through a holistic method of understanding the customer journey.
Hi, I'm Laura Rademaker.
I'm a product person focused on solving problems, uncovering opportunities, & driving change towards a shared vision.
Leveraging a career background as a Product Designer, I now manage a team of Product Owners and UX designers responsible for enhancing the G-Star e-commerce experience.
Where have I worked?
Recent Employers
What do I offer?
Core Expertise
Customer Centric
I follow a holistic approach to understanding customer experience through a data driven research approach. See example research project
Design Thinking & Agile
Through an iterative, and lean approach, I drive a research based approach to solving customer needs and delivering business value. See example project.
Collaboration
I believe in forming strong cross disciplinary collaboration in order to drive change at scale. Together we achieve the most! See Design Sprint example.
Curiosity may have killed the cat - but it strengthens the team!
I believe in leading with curiosity and empathy. Fostering an environment where teams work together towards continuous discovery habits that drive customer & business impact.
Years of Experience
Years in E-Commerce
Direct Reports
What have I shared?
Featured Publications
Google’s HEART framework at G-Star
written by Contentsquare
6 tips for a productive remote design sprint
article on Medium
I write about how to leverage the advantages of a fully digital design sprint and create an effective team.
4 Steps in our Design System Journey
article on Medium
In this article from 2020, I write about how we transitioned from working on separate style guides to a unified Design System creating alignment between design and development.
What have I done?
Featured Projects & Initiatives
Emotional Lister
Emotional Lister Design Sprint
Design Sprint looking to solve the problem of enhancing the online shopping experience.
What do others say?
Testimonials
Elise Cuthbertson,
Head of CX EMEA at Contentsquare
I could always count on her to bring fresh ideas and enthusiasm into anything from packaging design to new user interface concepts for connected appliances. Laura has a promising career ahead of her, and I'm sure she'll be very successful on any team.
Brandon Satanek,
Senior Manager, User Experience Design at Whirlpool