Together with the CRO manager of G-Star, we shared our story of how we approach customer research through a holistic method of understanding the customer journey.
Luxury Customer Research
- larademaker
- March 22, 2021
Over the last 18 years I have helped teams uncover, understand & solve problems while driving towards a shared vision.
I drive a holistic data driven approach focused on solving customer problems that reach business objectives.
See example research project
I drive a lean and iterative mindset within my team in order to deliver continual value to the customer and reach business goals.
See example project.
I build and lead cross disciplinary teams focused on reaching shared objectives with impact across the organization.
See example initiative.
I believe in leading with curiosity and empathy. Fostering an environment where teams work together towards continuous discovery habits that drive customer & business impact.
Together with the CRO manager of G-Star, we shared our story of how we approach customer research through a holistic method of understanding the customer journey.
I write about how to leverage the advantages of a fully digital design sprint and create an effective team.
In this article from 2020, I write about how we transitioned from working on separate style guides to a unified Design System creating alignment between design and development.
We had the pleasure of having Laura speak at Contentsquare's Client Club and she blew the audience away with her expertise, passion and enthusiasm about her strategy to deliver an impeccable customer experience. It was a super engaging, clear and insightful presentation covering the entire tech ecosystem for a better digital experience leaving many very inspired and with immediate takeaways.
I could always count on her to bring fresh ideas and enthusiasm into anything from packaging design to new user interface concepts for connected appliances. Laura has a promising career ahead of her, and I'm sure she'll be very successful on any team.