- October 22, 2022
Over the last 18 years I have helped teams uncover, understand & solve problems while driving towards a shared vision.
I drive a holistic data driven approach focused on solving customer problems that reach business objectives.
See example research project
I drive a lean and iterative mindset within my team in order to deliver continual value to the customer and reach business goals.
See example project.
I build and lead cross disciplinary teams focused on reaching shared objectives with impact across the organization.
See example initiative.
I believe in leading with curiosity and empathy. Fostering an environment where teams work together towards continuous discovery habits that drive customer & business impact.
Together with the CRO manager of G-Star, we shared our story of how we approach customer research through a holistic method of understanding the customer journey.
I write about how to leverage the advantages of a fully digital design sprint and create an effective team.
In this article from 2020, I write about how we transitioned from working on separate style guides to a unified Design System creating alignment between design and development.
I could always count on her to bring fresh ideas and enthusiasm into anything from packaging design to new user interface concepts for connected appliances. Laura has a promising career ahead of her, and I'm sure she'll be very successful on any team.