Together with the CRO manager of G-Star, we shared our story of how we approach customer research through a holistic method of understanding the customer journey.
Hi, I'm Laura Rademaker.
I'm a product leader focused on solving problems, uncovering opportunities, & driving change towards a shared vision.
I currently manage a team of Product Owners and UX Designers responsible for enhancing the G-Star e-commerce experience, leveraging skills gained over 10 years as a Product Designer.
Where have I worked?
Recent Employers
What do I offer?
Core Expertise
Customer Centric
I drive a holistic data driven approach focused on solving customer problems that reach business objectives.
See example research project
Design Thinking & Agile
I drive a lean and iterative mindset within my team in order to deliver continual value to the customer and reach business goals.
See example project.
Collaboration
I build and lead cross disciplinary teams focused on reaching shared objectives with impact across the organization.
See example initiative.
Curiosity may have killed the cat - but it strengthens the team!
I believe in leading with curiosity and empathy. Fostering an environment where teams work together towards continuous discovery habits that drive customer & business impact.
Years of Experience
Years in E-Commerce
Direct reports
What have I shared?
Featured Publications
Google’s HEART framework at G-Star
written by Contentsquare
6 tips for a productive remote design sprint
article on Medium
I write about how to leverage the advantages of a fully digital design sprint and create an effective team.
4 Steps in our Design System Journey
article on Medium
In this article from 2020, I write about how we transitioned from working on separate style guides to a unified Design System creating alignment between design and development.
What have I done?
Featured Projects & Initiatives
What do others say?
Testimonials
Elise Cuthbertson,
Head of CX EMEA at Contentsquare
I could always count on her to bring fresh ideas and enthusiasm into anything from packaging design to new user interface concepts for connected appliances. Laura has a promising career ahead of her, and I'm sure she'll be very successful on any team.
Brandon Satanek,
Senior Manager, User Experience Design at Whirlpool