Services

Solve the problem, or build the skills.

Two kinds of work. Most engagements are one or the other, some are both. All of them start from your real problem, its goals and its constraints.

Solve a problem Framing Session, Build Sprint, Build & Embed. Build the skills AI training, UX and UI coaching, facilitated sessions.
Solve a problem

Start small. Build real. Transfer ownership.

Three tiers. You don't have to know which one you need: a Framing Session tells us both, and it feeds straight into a Build Sprint if that's the right next step.

Scoped and quoted per project, on a day rate. The work runs in sessions spread across the calendar, not full-time on-site weeks, so your team has time to work through each phase in between.

Tier 1

Framing Session

90 minutes to half a day

What happens
A structured working session using Context, Goals and Constraints to turn a vague idea, or a stuck decision, into a clear, buildable brief.
You walk away with
A written brief that's ready to build from, plus a shared understanding of what's in and out of scope.
Who it's for
Teams testing whether there's a real product here before committing budget.
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Tier 2

Build Sprint

One to two weeks of work

What happens
I learn the real need, then build a working solution to it. Not a prototype or a clickable mock-up: something your team can actually use. I build with AI, in the open, so you can see how it's done.
You walk away with
A working product, in your hands, solving the problem you brought.
Who it's for
Teams that need something real to react to, fast, not another slide deck.
Start a sprint
Tier 3

Build & Embed

Build Sprint plus a training block

What happens
Everything in the Build Sprint, plus hands-on training in the same framing method, taught against your real product, not slides.
You walk away with
The tool, and a team that can keep extending it after I leave.
Who it's for
Teams who've watched previous work “sit in a box” and want that not to happen again.
Discuss a project
Build the skills

Training, coaching and facilitation

Sometimes the deliverable isn't a product. It's a team that can frame problems, use AI well, and get itself unstuck.

Sessions run on a day rate, scoped per engagement and spread across the calendar so people have time to practise between them. Group training may qualify for the Dutch SLIM subsidy, up to 60% for SMEs.

Training

AI training for your team

Half a day to two days

What happens
Hands-on sessions on your team's real work, not prompt theory. Grounded in UX, so people learn to point the tools at real problems instead of just playing with them.
Formats
Getting started with AI, vibe coding sessions, and working AI into a process you already run.
The workflow
A vibe coding session covers my actual setup: Perplexity for research and the brief, then a local IDE with Claude and Gemini for building. See the current stack.
Who it's for
Teams who need to actually use AI in the work, not just hear about it.
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Coaching

UX and UI coaching

By the day, or ongoing

What happens
Skills coaching for product people, one to one or as a team: critique, method, portfolio, the way you work. The same role I hold for the Open-ICT programme at Hogeschool Utrecht.
Formats
One to one, a small group, or alongside your team through a project.
Who it's for
Designers and teams levelling up their craft and their process.
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Facilitation

Facilitated sessions

90 minutes to a week

I design and run the session so your team does the thinking and leaves with a decision, not a wall of sticky notes.

  • Decision session, 90 min. A Lightning Decision Jam to move something stuck.
  • Design sprint, 4 to 5 days. Problem to tested prototype.
  • Innovation day, half or full. Structured ideation to open up options.
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Not sure where you'd start?

Tell me the one thing you wish already existed, or the thing your team keeps getting stuck on. That's the whole first conversation.

Get in touch See the method